OVERVIEW
THE PROJECT
Northshore Specialty Surfaces specializes in a wide range of resinous floor coatings applications and restoration of concrete flooring in the commercial, industrial, and residential sector. They excel at transforming new or damaged concrete floors into eye catching high performance surfaces. This can be achieved with their interior metallic epoxy applications, high-performance industrial/warehouse systems, parking deck systems, or their exclusive Zone Garage ZG Shield Garage and shop floor system.
RISING ABOVE THE REST
Samuel Digital has partnered with Northshore Specialty Surfaces for over 3 years handling all of their digital presence. From revamping their old website in late 2018, managing their social media platforms and their content strategies to finally ranking their website #1 on Google, they achieved immense growth, something that they struggled for years with their previous marketing agency.
“DINA SAMUEL HAS BEEN ONE OF THE BEST MARKETING DECISIONS WE HAVE MADE SINCE OUR INCEPTION.”
"Their customer service and knowledge base throughout web design/development, SEO services, google business listings, and social media advertising has exceeded our expectations and tripled our incoming leads. We are on pace to have our busiest year yet and highly owe that success to this partnership. If you have been struggling with other online platforms for lead generation that nickel and dime you, you owe it to yourself and your business to reach out and connect with Dina Samuel."
Charles Purpura, Owner - Northshore Specialty Surfaces
RESULTS
Personalized for the user
DIGITAL STRATEGIES FOR IMPROVED USABILITY
The new website features a new sitemap with improved navigation to allow users easy access to all the website content. A bold new design, highlighted by a complete content refresh, gives this new website the personalized look and feel that Northshore desires, but it is also optimized to convert website users. Calls-to-action, including the ability to schedule a free estimate or a fast quote, are strategically implemented throughoutthe website.
RESULTS
DRIVING SEARCH ENGINE TRAFFIC FOR INCREASED LEADS & CONVERSIONS
TARGETING LOCAL SEARCH
Along with the brand new website, Northshore wanted to increase organic traffic to their website in the hopes of attracting new clients in the Northern Ohio market. In order to help Northshore rank higher in search results (SERPs) Samuel Digital performed extensive SEO work for Northshore including:
• Keyword Research
• Website Ranking Analysis
• Inbound Link Analysis
• On & Off Site SEO Implementation • Conversion Point Optimization
THE POWER OF HIGH-CONVERTING AD COPY
Being able to get people's attention and for them to relate to every angle of our advertising creative is the game-changer here.
3 years into this partnership, Northshore Specialty Surfaces has trusted Samuel Digital to write, design, and implement their paid advertising strategies. The statistics below proved that how powerful and effective our social media campaigns are. It's not about the bells and whistles you're currently using. Truth is, if ad copy sucks, no one will going to see the return they hoped for.
RESULTS:
Posts from March 19, 2021
People Reached: 55,420
Engagements: 7,965
Comments: 150
Reactions: 215
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